Hooked: How to Build Habit-Forming Products

'A must-read for everyone who cares about driving customer engagement' Eric Ries author of The Lean Startup'The most high bandwidth high octane and valuable presentation I have ever seen on this subject' Rory Sutherland vice chairman Ogilvy & MatherNir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that when embedded into products subtly encourages customer behaviour. Through consecutive 'hook cycles' these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research consulting and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory but a how-to guide for building better products. Hooked is written for product managers designers marketers start-up founders and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter Pinterest and the Bible App.

241184835

The key to successfully starting any situation is a fine situation plan. In his ebook, Hooked: How to Build Habit-Forming Products, Mike Elia walks you through the situation plan process step-by-step: from collection the evidence youll use to build your plan to delivering your plan to certified investors.

His record provides the basic counsel you habit to write a situation plan. But its real focus is revealing how to communicate your plan to investors and convince them that your situation is their best investment choice.

When I first opened situation plan Secrets Revealed, my heart sank. You see, I had promised Mike I would gate his record entirely in the past writing a review. And situation plan Secrets Revealed is no unidentified ebook next one sentence paragraphs, large fonts and hefty margins. Its crammed full of information!

But as I began to read, I was jovially surprised. Mikes writing style is engaging and practical, and his explanations simplify difficult concepts. Throughout the book, I felt as even if a friend was sitting next me on the assist porch, matter-of-factly explaining exactly how to do something. Its the nice of simple practicality that you can accomplish unaccompanied next you abundantly understand a subject.

Mikes sure contract of situation planning concepts results from experience spanning more than 20 years. Mike helps situation owners buy, sell and finance their businesses. He has overseen manufacturing and sales locations in more than nine countries. He is a CPA, holds a Masters in situation Administration, and has served as Chief Financial manager of two publicly held companies.

Business plan Secrets Revealed starts next tips for collecting and organizing the counsel youll need. From the beginning, Mike concentrates on overcoming your biggest single challengebridging the opportunist confidence gap. In the chapter Show Me the Numbers, Mike provides some of the clearest explanations of situation financial statements that Ive ever gate If concepts next stockholders equity or statements of cash flow make your eyes glaze over, next your salvation has arrived.

Later chapters of situation plan Secrets Revealed in point of fact speak to on Mikes contract to assist you communicate your situation plan effectively. There are truth instructions on writing your situation plan, including how to acquire your plan opened and read, and how to avoid nine common writing mistakes. He explains how choosing the right design can make your situation plan easier to read. Mike wraps things in the works by telling you how to prepare for essential face-to-face get older next investors, including developing a 60-second, to-the-point, verbal pitch for your business. Tips on finding investors and a resources section truth the book.

I must bow to that several get older as I was reading, I would question myself, Do I in point of fact habit this much situation plan? This is not a fill-in-the-blanks-and-print-it-out situation plan solution. But next I realizedif Im all-powerful approximately succeeding, next I do habit to know as much as possible approximately my situation in the works front. in the past Ive started spending money. in the past I put myself on the stock out in the market.

By the way, I did make it through the amassed book. And I stated that Mike delivers what he promises on the title page: he teaches you how to quickly store up evidence, build a case for your business, and write a readable plan that attracts investors and makes your situation the most appealing investment choice. Even if you already own new situation planning resources, I intensely recommend situation plan Secrets Revealed